Online users could submit the best, worst Christmas gift they've ever received for a chance to win.
Over 20,000 users submitted entries.
Contest prizes included a hand-knit Jack Daniel's Ugly Christmas sweater, complete with bottle snowflakes, barrel houses and mistletoe cuffs.
We created 7 limited-edition "whiskey sleds" as well. Built from the staves of actual whiskey barrels and painted by hand, the sled was fully functional and even housed a bottle of whiskey at the tail end.