For Independence Day, we created a poster series honoring the legacy of Jack Daniel. We paid incredible attention to every detail and the unique craft of each composition. Our methods included carving letterforms from the charred staves of used whiskey barrels, traditional sign-painting on the door of a '54 Chevy, hand-stitched typography from fabric dyed with whiskey and a mishmash of paint pen, watercolor and screenprinting.
Each finished piece was photographed and used to create media placements across America, including a unique configuration of 5 different billboards in Times Square. Our bloody fingers and blistered hands were recognized and awarded by some of the best international shows.
CANNES LION x 3 : Press | Typography | Design
ONE SHOW : Design
TYPE DIRECTORS CLUB : Typography
COMMUNICATION ARTS : Design
COMMUNICATION ARTS : Typography
HATCH AWARDS: Best in Show