ALS Association
A Harsh Reality.
“The Ice Bucket Challenge won two highly coveted Gold Lions at Cannes in 2015. Some may ask, looking back, how much it actually served to educate the public about the topic at hand.”
- Adweek
Made With: Elle Brooks-Tao, Sanctuary, Lost Planet
DAVID’S STORY
David’s Story, a digital experience, degraded the longer a user interacted with it – mimicking the physical condition of ALS sufferer, David McCain. As the site experience progresses, the keyboard response time begins to lag. Eventually, the mouse stops working, forcing the user to rely on navigation by eye tracking.
