With over 33 million followers on Instagram and UFC title belts in two divisions, Conor McGregor is as close to a human action figure as a guy can get. For the launch of the Reebok Zig, we made him into one.
AWARDS:
ONE SHOW Shortlist : Animation
ONE SHOW Shortlist: Art Direction
ONE SHOW Shortlist: TV & VOD Short-form
Created for the 2017 Stanley Cup Playoffs, the "In Our Blood" campaign uses the deeply-rooted history of Boston hockey culture as it's cornerstone. The faces, stories, images and headlines are all natural and organic, using real people and found objects to convey a genuine sense of authenticity.
The campaign includes tv, online video, social, digital, out of home and the citywide distribution of more than 150,000 limited edition posters.
AWARDS
Communication Arts: Advertising Annual
Communication Arts: Photography Annual
CLIO
SPORTS CLIO: Gold Integrated
SPORTS CLIO: Gold film
Graphis: Platinum
Graphis: Gold
PDN: Best Photography of 2018
Emmy x 2
For Independence Day, we created a poster series honoring the legacy of Jack Daniel. We paid incredible attention to every detail and the unique craft of each composition. Our methods included carving letterforms from the charred staves of used whiskey barrels, traditional sign-painting on the door of a '54 Chevy, hand-stitched typography from fabric dyed with whiskey and a mishmash of paint pen, watercolor and screenprinting.
Each finished piece was photographed and used to create media placements across America, including a unique configuration of 5 different billboards in Times Square. Our bloody fingers and blistered hands were recognized and awarded by some of the best international shows.
AWARDS:
CANNES LION x 3 : Press | Typography | Design
ONE SHOW : Design
TYPE DIRECTORS CLUB : Typography
COMMUNICATION ARTS : Design
COMMUNICATION ARTS : Typography
CRESTA: Typography
ADDY's: National
HATCH AWARDS: Best in Show
Imagine being diagnosed with ALS, a monstrous neurodegenerative disease with no known cure. A disease that destroys the body and brings certain death within 5 years of diagnosis. And the cruelest part of all — as the body dies, the mind stays perfectly intact. In stark tonal contrast to the Ice Bucket Challenge, we created a striking campaign crafted around the genuine experiences and humbling, real-life scenarios of individuals suffering with ALS.
Please consider making a donation at ALSA.org
SHOTS AWARD
2019 EMMY NOMINATION
As one of the oldest and most iconic brands in the world, Jack Daniel’s is revered for both the quality of it’s whiskey and for it’s authenticity. We chose to highlight that authentic spirit by documenting true bar stories from the establishments that have helped make the brand what it is today. Stories from the greatest dive bars, honkey-tonks, corner pubs and cocktail bars in America.
We traveled the country from coast to coast in search of the authentic, and often unbelievable, bar stories that make our favorite watering holes what they are. "The Few and Far Between: Tales of Revelry, Mischief and Whiskey" is an immersive, organic collage of mixed-media designed to break the convention of the overused grid-like interface. Users can explore cinemagraphs, short films, audio stories, written anecdotes and even tales from remote locations captured using analogue telephones.
View the site at The Few & Far Between.
AWARDS:
NEW YORK FESTIVALS: In-Book Finalist
AWWWards: "Site of the Day"
FWA: "Site of the Day"
FWA: "Mobile Site of the Day"
MOBIUS AWARD
IAC AWARD
WEBBY x 5
WEB AWARD: Outstanding Website
MONTREUX: Gold
W3 AWARD: Gold, Silver (3)
MITX: Best of 2015
GRAPHIS: Design Annual
COMMUNICATION ARTS: "Web Pick of the Week"
LUERZER'S ARCHIVE: "Digital Pick. Issue 1/15"
W3 Award x 4
Created using archival footage, band stickers, bathroom graffiti, concert flyers, sheet music, ticket stubs and venue marquees. Rather than the typical glamorous pack shot, the Jack bottle was shot on 16mm Bolex film backstage at the Roseland Ballroom by legendary rock photographer Danny Clinch.
ONE SHOW
COMM ARTS
AICP
CURRENTLY ON EXHIBIT: Boston Garden, Premium Level Gallery
"The Players” gallery exhibit featured 14 professional hockey player portraits, all photographed with a Collodion or Silver Plate camera aesthetic. Each piece included a short story and expressive typography inspired by the unique personality of the individual player.
During the 2019 NHL Playoffs, the works were exhibited as a hidden art gallery within the hallways of the historic Boston Garden.
Designer: Travis Robertson
Writer: Greg Almeida
Photographer: Brian Babineau
Project SCUM was a plan proposed in 1995 by RJ Reynolds Tobacco Company to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco– in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" stood for "Subculture Urban Marketing." They targeted minority and female audiences in a similar fashion as well.
Thanks to the Master Settlement Agreement through an act of Congress, the internal documents and memos of the four largest tobacco companies were made public. We scoured these documents and then used the words from private, corporate communications to make public-facing ads. People freaked.
AWARDS
CANNES LION x 2
D+AD: In-book
ADC: Silver Cube
ANDY
WEBBY
ONE SHOW
CLIO x 3
COMMUNICATION ARTS: Design Annual
COMMUNICATION ARTS: Advertising Annual
AD AGE: Top 15 Ad Campaigns of the 21st Century
Historically speaking, Toyota’s have largely been considered the vanilla ice cream of the automobile world. At least they used to be. With newly redesigned exteriors and capabilities, the Toyotas are actually … (we can’t believe we’re saying this) … kind of cool. So it was time the brand started to act that way. With a very TV heavy ask of us, here are just a few ways we went about changing the perception of Toyota from boring…to…the opposite of that.
In the course of three years, we managed to help grow New Balance from a $1 billion business to over $3.1 billion in revenue. Through a strategic rebrand, we were able to position New Balance as the #3 player in the category.
AWARDS
2016 EFFIE AWARD
Subway is the worlds largest QSR. It’s true. They have more stores (over 47,000 globally) than any competitor. As you can imagine, they have a lot they want to say. So how do you balance the lightning-fast world of promotions, partnerships, product launches and “make the food look good but also tell them about the low prices” while also driving sales and making the litany of franchisee owners happy? It’s not easy.
Everyone knows the classic tale of Little Red Riding Hood. There’s a little girl, a red coat, the woods and, of course, a wolf. And while the story has been retold and re-written numerous times since Charles Perrault first published it in 1697, we’re pretty sure it’s never been told like this. With a red, 325 horsepower Volvo S60 playing a leading role.
AWARDS
AICP
ADDY: National
Jack has always been an iconic symbol of the independent spirit. To reinforce that ideology, we created a campaign that championed the independent spirit of Americans. We launched it right before the 4th of July. The campaign featured a woodcut poster series, several documentaries, print, hand-painted OOH installations and broadcast.
AWARDS
ONE SHOW
COMMUNICATION ARTS: Advertising Annual
COMMUNICATION ARTS: Typography Annual
WEBBY
HPA: Outstanding Color Grading
ADWEEK: Ad of the Day
Lynchburg is a small town nestled deep in the Tennessee hills. It has exactly one street light to its name. There’s really nothing special about it — except for the fact that it’s where each and every drop of Jack Daniel’s Tennessee whiskey is made. Every bottle of Old No. 7 is the product of Lynchburg’s blood, sweat and tears.
Through broadcast, digital, documentary short-films and online content, we take a closer look at the people, the town and their beloved whiskey.
AWARDS
INDIE MEMPHIS FILM FESTIVAL: Official Selection
LOUISVILLE INTERNATIONAL FILM FESTIVAL: Official Selection
NATIONAL ADDY
A holiday campaign for Jack Daniel's glorifying terrible Christmas gifts. The campaign featured an online contest where users could win a hand-knit Jack Daniel's Christmas sweater and a sled made from the used staves of an actual whiskey barrel.
Going where no professional sports franchise has ever gone before, we partnered with SNL and Adult Swim alum J.J. Sedelmaier, to create a downright bizarre series of animated shorts for NHL team, The Boston Bruins.
The series featured a yogurt-making robot gone haywire, an opera singer in outer space, two angry falcons, a bear wearing a jetpack and a levitating Mayor of Boston outfitted with a laser-eye.
AWARDS
EMMY AWARD: "Best Animation"
EMMY AWARD: "Best Promo"
FEATURED IN
ESPN
Yahoo Sports
The Drum "Ad of the Week"
Sports Illustrated
Forbes
Mashable
Boston Magazine
To launch the new packaging for Sam Adams Summer Ale, we fused the aesthetic of Toy Story with the music of Wu-Tang, in a Jamaican dancehall paradise– all drenched in the refreshing taste of a summer ale.
