Reebok.
Sport the Unexpected.
For the launch of Reebok Zig, we embraced the larger than life personality of mma superstar, Conor McGregor. Working alongside puppeteer Andy Gent (Isle of Dogs) we created a whimsical campaign that CampaignUS called “a brilliant casserole of WTFery.”
Made With: Deutsch NY, Riff Raff Films, The Sacred Egg, Andy Gent
Disclaimer:
While I am incredibly proud of the craft and concept behind this work, I do not condone the behavior or politics of Conor McGregor.
This work was created in 2020.
