Boston Symphony Orchestra
Brand Identity.

Founded in 1881, The Boston Symphony Orchestra is considered to be one of the Top 10 orchestras in the world. The prestigious institution has been led by great conductors including Erich Leinsdorf, Seiji Ozawa and its current Music Director Andris Nelsons. It has recorded iconic film scores like Schindler’s List and has hosted music luminaries like Ella Fitzgerald, Ray Charles, The Who, Janis Joplin and Aretha Franklin. To celebrate the continued evolution of this great American institution, we created a new visual identity for all four of the BSO brands- The BSO, The Boston Pops, Tanglewood and Symphony Hall- with the goal of modernizing the organization and making it accessible to a more diverse audience.