Boston Calling Music Festival
Brand Identity.

We rebranded the Boston Calling Music Festival, a massive yearly event featuring mega-bands like Metallica, Red Hot Chili Peppers, Foo Fighters, Rage Against the Machine, Run the Jewels and more. Combining classic “rock and roll kickassery” with a snarky, chip-on-the-shoulder Bostonian mindset. We created a soup-to-nuts, integrated campaign that harkened back to the festival’s roots.