Historically speaking, Toyota’s have largely been considered the vanilla ice cream of the automobile world. At least they used to be. With newly redesigned exteriors and capabilities, the Toyotas are actually … (we can’t believe we’re saying this) … kind of cool. So it was time the brand started to act that way. With a very TV heavy ask of us, here are just a few ways we went about changing the perception of Toyota from boring…to…the opposite of that.